The Yeezy Boost 700: The Chunky Classic That Changed the Game
Back when sleek, sock-like sneakers ran the streets, a bulky silhouette landed out of nowhere and split opinions straight down the middle. What felt unfamiliar at first quickly transformed into one of the most influential footwear movements of the modern era. Today, the 700 remains an untouchable staple in global street fashion.
Flipping the Script
When the 700 first debuted in 2017, it completely broke the rules of current hype footwear. Streetwear was obsessed with minimalist knit uppers and ultra-slim profiles, but this sneaker swung the pendulum back to the bulky running shapes of the nineties. With its bold multi-panel mix of premium suede, leather, and breathable mesh, the original silhouette forced the entire culture to look twice.
People were unsure at first, but that hesitation did not last long. Within months, luxury fashion houses and sportswear giants were racing to build their own chunky trainers. The 700 single-handedly pushed the oversized runner aesthetic from an unconventional risk straight into the mainstream spotlight.
Form Meets Real Cushioning
What sets the 700 apart from other chunky kicks is that the bulky design is not just cosmetic. Hidden inside that thick, sculpted midsole is a full-length drop-in cushioning unit that delivers soft, responsive comfort across hours of daily wear.
The multi-layered construction also gives the silhouette serious depth. Subtle reflective accents catch the light in low-lit spaces, while the contrast between textured suede overlays and mesh underlays makes every colourway distinct from standard lifestyle trainers.
Owning the Local Streets
In South Africa, the 700 found a natural home among heads who take their drip seriously. You will spot them turning heads on university campus walkways, posted up around local malls, or standing out in the crowd at outdoor amapiano events when the bass kicks in. It is one of those versatile shoes that easily transitions from daily taxi rank fits to a bold matric dance after-party flex.
The shoe carries a solid weight that balances loose cargo pants, raw denim, and relaxed tracksuits effortlessly. It signals an eye for design rather than just chasing short-lived social media trends.
Securing Your Pair at Boss Kicks
Years after its arrival, the 700 holds its ground as an essential piece in any serious rotation. Boss Kicks has pairs available starting from R2330 in sizes from UK 4 to UK 10, giving you direct access to one of the most iconic silhouettes of the decade.
Every order ships straight to your door across South Africa for a flat R100 courier fee, arriving in 2 to 3 business days so you can get straight to wearing them. Boss Kicks operates on an exchange-only policy with no refunds, allowing you to swap sizes if you need a different fit.
In stock at Boss Kicks — flat R100 courier anywhere in South Africa, 2–3 business days. Card payment at checkout.
