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Sneaker sizing guide

Every pair on Boss Kicks is listed in straight UK sizing — the standard South Africa uses. Here's the honest cross-reference so you order right, first time.

UK ↔ US ↔ EU ↔ CM (Nike / Jordan men's)

Works the same for Air Force 1, Dunk Low, Dunk High, SB Dunk, Air Max 90, Air Max 95, Vomero 5, Air Max Plus TN, Blazer, Cortez, and every Air Jordan Retro.

UKUS MenEUCM
44.536.523
55.53824
66.53924.5
77.540.525.5
88.54226.5
99.54327.5
1010.544.528.5
1111.545.529.5
121347.531

Brand fit notes

Air Jordan 1, 3, 4, 5, 11: generally true to size. If you're between sizes go with your usual Nike size.

Nike Dunk Low & High: some report a snug fit — if you have a wider foot, choose the next full size up.

Nike Air Force 1: runs a touch large; choose your usual full size, or the smaller full size if you're between sizes.

Yeezy Boost 350 V2: known to run small. Most buyers choose the next full size up.

Yeezy Slide: runs about a size small. Size up one from your usual UK sneaker size.

adidas Samba OG: narrow. Choose the next full size up if you're between or on the wider side.

New Balance 9060, 550, 990: true to size, with slightly roomier toe box than Nike.

BAPE STA: runs small — choose the next full size up.

Balenciaga Track LED: runs a full size large. Size down one.

Louis Vuitton Trainer / Skate: true to size (LV uses EU sizing — use the table above).

Timberland 6-Inch: runs roomy. Choose the smaller full size if you're between sizes.

Birkenstock Boston / Arizona: uses EU sizing only; check the CM column against your foot length.

Still not sure?

Measure your foot heel-to-toe in cm and match it to the CM column above. If you're right between two sizes, size up — you can always add an insole, you can't add space.

Any questions, message us on WhatsApp and Big Boss will help you find your size.

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